As a franchisee you will work along side an expert in the real estate field who specializes in locating, analyzing and researching A and A+ locations within your specific geographic area. Your specialist is a liaison between you and your landlord, helping you to find, negotiate and secure that prime location.

One key factor in the success of your Cuppy's store is the location. When you become a franchisee you will work one-on-one with specialists who know the real estate market. Most franchisors leave it up to you, and you alone, to find and negotiate your location. Cuppy's prides itself on providing you access to locations and real estate professionals who are dedicated to your overall success.

It is my pleasure to write this letter of recommendation on behalf of the services I've received from Cuppy's real estate specialists. From the very beginning, their knowledge of the real estate market and demographics has been remarkable. They've provided me with the necessary tools I've needed, including an understanding of what site work best for my coffee business.

Bobby H, Cuppy's Coffee Franchisee

Working side by side with your specialist, you will have the comfort knowing she is communicating with top local brokers as well as the giants in the real estate development industry. These developers, such as General Growth Properties, Cafaro, Taubman and Simon, give you access to major locations and luxurious shopping centers throughout the United States.

To better understand what your real estate specialist can do for you, you must first understand the different models available to you, as well as their functions and descriptions.

End-cap Cafés With and Without a Drive-Thru Window

Description: End-cap cafés are ideally 1,000 to 1,500 sq ft, and are located at the end of a strip center. These types of cafés are leased with or without a driver-thru serving window.

Location: Strip centers, lifestyle centers and outlet malls.

Advantages: End-cap cafés without a drive-thru may offer the option to have outside seating and may enable you to have an outside entertainment area. End-cap cafés with a drive-thru window provide additional revenues from customers who do not have time to stop and enjoy the ambiance of your café.

Inline cafés

Description: Inline cafés are typically 1,000 to 1,500 sq ft and are located between two other business. Inline cafés make up the largest segment of possible real estate choices for your business.

Location: Strip centers, shopping malls, lifestyle centers and outlet malls in cities throughout America.

Advantages: Inline cafés located in large strip centers or malls are anchored be well known national retail stores. These retail stores bring 60 to 80% more income to the shopping center, allowing for higher potential income for inline cafés. A possible disadvantage may be visible within the center itself. Your specialist will work with you to identify the best possible location for your business.

Stand Alone Dual Drive-Thrus

Description: Stand alone dual drive-thrus are 10' X 26' or 10' X 36' modular steel building that are best suited for locations with high volumes of motorized traffic, and should be located on the morning commute.

Location: Parking lots of strip centers, major developments and other paved areas.

Advantages: Stand alone dual drive-thru locations offer fast and easy access for your customers—this factors into your ability to serve espresso based drinks and smoothies faster than the competition.

Kiosks

Description: A kiosk is a 10' X 12' stand alone business model that is located inside large common areas.

Location: Malls, hospitals, colleges, schools and hotels.

Advantages: Kiosks give you the opportunity to be situated in a location that automatically generates high volumes of foot traffic. Many times a kiosk can be used where a café is not feasible due to size restrictions.

My real estate specialist and all the members of Cuppy's Real Estate Team are amazing! They are truly dedicated to their jobs and their franchisees. They keep you motivated and go out of their way to help you in your endeavor. Thank you again real estate!

Karen F, Cuppy's Coffee Franchisee

Your real estate specialist is trained to assist you by:

• Communicating with you on a pre-determined weekly schedule to review all data.
• Utilizing one of the commercial real estate industry's largest search engines on a daily basis, to obtain the latest information for you on available leasing opportunities in your area.
• Analyzing our mapping system for A and A+ locations that have been prescreened in your specific area.
• Introducing you to key members of the commercial real estate community that have developed relationships with, such as Spectrum Realty Capital. This ensures all potential A and A+ locations in your area are available for you to view and score.
• Obtaining and reviewing demographic data files for specific criteria to ensure they meet and exceed your expectations.
• Diligently reviewing and analyzing your site score card to ensure that no weal points are present that may endanger your success.
• Working on your behalf, negotiating and securing the best possible terms. Your specialist is trained to analyze and determine the best course of action for you to obtain prime real estate, whether you decide to lease or purchase the location.
• Writing and reviewing Letter of Intent (LOI) and working with your real estate attorney to make sure your lease contracts represent your best long term interests.

Your Real Estate team at Cuppy's Coffee Smoothies & More has developed a proven system that generates top notch locations. Key factors and criteria can determine the best possible location for your store. Your real estate professional takes into account three factors to determine the probability of a location's success: accessibility, visibility and demographic data.

Accessibility

Accessibility relates to how convenient a location is for the consumer. In a business that thrives off of convenience, it is a necessity for your store to have convenient entrance and exit points.

Visibility

Another factor to consider is the visibility of the site. It is important that your customer can easily see your store and signage. Your real estate specialist will assist you in determining visibility by viewing the site in every direction. This guarentees every consumer has a good view of your store and signage.

Demographics

Demographics are an important aspect of the decision-making process. Coffee and smoothie drinkers are in a very specific market and it is important to find a location that will target this market. Your specialists will compile and analyze the overall population statistics for your area, i.e. average household income, age of population, your area's traffic count and other available data.

Since working with The Real Estate Department I have received excellent assistance. Everyone has been friendly, helpful and very professional.

Beth O., Cuppy's Coffee Franchisee

Once you have decided on the perfect location, your real estate specialist will assist you in negotiating the best possible terms for your lease with your landlord, based on data such as comparable rates in the area. Your specialist will also negotiate for terms such as an exclusive coffee and smoothie rights, meaning they will do all they can to ensure you will be the only coffee and smoothie business in your complex. After negotiating terms for your location, your real estate specialist will continue to assist you by writing and submitting your Letter of Intent. Your real estate specialist will continue to provide you with advice, statistics and support until your lease is signed!