30 Reasons to Own a Cuppy's Franchise

  • The industry estimates that there are more than 25,000 coffee and smoothie stores in the United States. Compare that to Rome where there are at least 20,000 coffee vendors.
  • The specialty coffee and smoothie industries' combined revenues are estimated to be in excess of $11.7 billion in 2007.
  • Starbucks® is the market leader in the coffee industry with over 10,000 stores worldwide. Starbucks® does not franchise.
  • Cafés derive 10% of sales from food, 4% of sales from merchandise.
  • The best national chain stores generate more than $1 million dollars per year while the typical regional chain stores generate $500,000 and independent owned mom & pop stores generate $200,000 in annual sales.
  • The specialty coffee market grew over 40% between 2000 & 2005.
  • The number of coffee shops grew 70% between 2000 & 2005. Thank you Starbucks® for creating the market!
  • The number of Stand Alone Drive-Thru only stores increased 20% between 2005 and 2006. Thank you Cuppy's for leading the way!
  • Cuppy's has more stand alone dual drive-thru franchisees than any other company in the United States.
  • Cuppy's currently ranks in the top national coffee & smoothie chains, with 83 stores open and another 83 in the construction process.
  • As of October 2007, 122 additional Cuppy's franchisees and licensees are currently acquiring A+ or A level real estate locations. The majority of these will be open by the end of 2008.
  • Cuppy's current customers range in age between 18 and 45 years old.
  • In 2006, Cuppy's fastest growing customer segment of 18 to 24 year-olds increased by more than 35%. This segment spends $150 billion a year and has $100 a week of disposable income.
  • The average coffee café is between 1200 and 1600sq ft.
  • 55% of all coffee cafés include a drive-thru window.
  • Approximately 60% of coffee cafés in the U.S. come with Wi-Fi. ALL Cuppy's cafés come Wi-Fi.
  • The global coffee industry employs more than 20 million people.
  • The profit margin for retail specialty coffee products is about 70%.
  • Coffee shop workers make approximately $8 per hour in the U.S.
  • The typical coffee shop has one manager and 6 to 15 workers.
  • Cuppy's now has franchisees in the United States, Puerto Rico, Canada and South Africa.
  • Everyday Americans drink more than 300 million cups of coffee.
  • In 2006, 16% of the adult American population enjoyed a daily cup of specialty coffee.
  • In 2006, approximately 79% of the adult American population consumed specialty coffee beverages.
  • Coffee continues to be the number two commodity behind crude oil
  • 70% of adults rate quality coffee and a convenient location as the most important characteristics of a coffee shop.
  • 40% of adults rate friendly and knowledgeable staff as the most important characteristics of a coffee shop.
  • 35% of adults rate variety of drinks as most important characteristic.
  • 26% of adults rate price as the most important characteristic.
  • Cuppy's convenient locations serve award winning coffee and 100% all-natural fruit smoothies with the ability to price below competitors!
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